Artificial Intelligence
AI in service of the games we grew up with.
We use AI where it earns the spot — drafting guides, indexing thousands of codes — and we write the human parts by hand.
AI across our products
AI-assisted draft generation for strategy guides. Every section reviewed by a human editor before it ships. The guides are sharper, the editorial bar stays the same.
AI drafts. Editors decide what ships.
An early prototype. RetroShark is designed to inspect emulator memory — the game's own state — so that overlays and coaching can respond to what's on screen rather than to your keystrokes.
Prototype. Built to read the cartridge, not your inputs.
AI-assisted layout + research for a print artifact celebrating cheat-device culture. The system indexes thousands of cheats and cross-references them; humans write the narrative.
AI does the indexing. Humans do the storytelling.
Principles
Outputs a human signed off on.
Editorial review before publish, every time. No auto-pilot.
No AI where it doesn't earn its keep.
The human parts stay human. AI is a tool, not a substitute.
What's next
Tooling that lets a small team ship like a big one. Better archival methods for the parts of gaming history that are getting lost. Research threads that surface when the work is ready to talk about — never before. Quiet, careful, durable.